Facebook Twitter

New public school ads hit the subways, some in Spanish

Spanish has been making more and more appearances at the highest levels of city government as Mayor Bloomberg hits the campaign trail, so I wasn’t surprised last night when I boarded a subway car and saw one of the by-now-familiar Keep it Going NYC ads boasting about the city’s escuelas.

When translated, the ad, which is pictured above, reads, “Because we think that the opinion of each person counts, the New York City Department of Education asked all parents, students, and teachers what they think about their schools — 800,000 of them responded.” (Our resident Spanish expert offers one correction: The first words after Ciudad de Nueva York should be les preguntó, she notes, lest native speakers think the ad copy is in the first-person.)

The ad is part of an ongoing campaign by the Fund for Public Schools, the nonprofit fundraising organization associated with the Department of Education, to promote developments in the city schools since Bloomberg became mayor. The organization purchased subway ads for the first time last fall, and the colorful ads are also at bus stops and on taxi marquees. Below the jump is a (bad) picture I took of the ad atop the taxi that brought Elizabeth and me home from the airport on Friday night.